Essays & Art Theory
Texts by Artists
Boy - Sarah Vadé
Les Presses Du Reel
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Anthology of selected commercial ads published within the US Playboy from 1960 to 2003, Boy constitutes a visual commentary on the normative representations of desire and on the masculine consumer's ideal of life at the end of the 20th century.
A gender kind of visual essay built out of a magazine half composed by commercial ads. An exercise in montage and collage, both chronological and visual, of a material that may have constituted the modern heterosexual charm. 800 pages of glamour advertising aimed at the 20th century male, patiently converted by a 21st century young woman into a 400 pages publication.
20,5 X 27 cm, 400 p, ills colour & bw, softcover, English
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